How Governments Are Forcing Brands to Take Responsibility for Plastic Waste
For a long time, the life of a plastic bottle followed a simple, straight line. A company made it. A store sold it. A consumer used it. And then the environment inherited it. Landfill. Ocean. Soil. Done. Nobody paid. Nobody was accountable. The financial and moral responsibility ended the moment plastic hit the bottom of […]
Plastic Recycling & Product Design: Why Circularity Starts Before the Product Exists
Plastic recycling starts with a moment we all recognise. You finish a drink, rinse the bottle, and stand in front of the bin for a second longer than usual. The packaging looks recyclable, but something feels off. There is a plastic label tightly glued to the bottle. The cap feels different from the body. You […]
Recycled Plastic Explained: Why Recycling Isn’t One Solution
Recycled plastic has become the default answer to plastic waste. Governments mandate it, brands advertise it, and sustainability strategies often treat it as proof of progress. If more plastic is recycled, the problem must be shrinking. That assumption is where things start to break down. Plastic is not a single material, recycling is not a […]
India’s April 2025 Mandate on Recycled Plastic and Its Impact on EPR Obligations
India has been steadily tightening its environmental regulations around plastic usage and waste management, aligning with global sustainability goals . One of the most significant developments is the April 2025 mandate requiring the use of recycled plastic in packaging and products. This policy is directly tied to Extended Producer Responsibility (EPR) obligations, and it marks a turning […]
The Environmental Impact of Not Recycling Plastic in India
India roughly generates around 9.3 million tonnes of plastic waste every year. Without effective plastic recycling systems in place, much of this waste ends up in landfills, oceans, and informal dump sites, triggering long-term consequences for the environment, economy, and public health. Without effective plastic recycling systems in place, much of this waste ends up in landfills, […]